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  • Writer's pictureRandy Blevins

So how much does a marketing and advertising agency cost for my small business?

Video Shoot at Digs Home and Garden

Think Tank is a small business in Louisville, Kentucky. We understand how intimidating it can be to invest in your marketing. It’s a big leap and a big investment.That’s why we’ve made a commitment to transparency with our pricing – we want to help tell your story through partnership and trust and we’re dedicated to helping you achieve your goals.

Although we’re going to do our best to give you an idea of what it costs to work with us, please remember that every client’s needs are different and all of our services will be customized to help you maximize your investment, so pricing is extremely flexible. We hope this gives you a sense of what it costs to hire us and what you get in return.

All Inclusive – $2,000-$3,000 Monthly Retainer

While our all inclusive monthly retainer may appear to be the largest financial investment, it’s actually the very best bang for your buck. This is our most successful program because it allows us to maximize every opportunity for your business, from social media management and traditional media partnerships to promotional events and launches. Need some extra videos for an upcoming sale? No problem, it’s included in your retainer. Did the news show up unexpectedly? We can manage that because it’s covered in your retainer.

The benefits of having a professional marketing agency on retainer for your business are endless, and when you work with us the investment is less than the cost of a monthly salary you’d pay for a single employee to do our work.

If you don’t have several hundred thousand dollars in your hiring budget this year, then a retainer with us is the very best way to partner with us and see the best results.

Social Media Management – $850-$1,250 Monthly

If you’ve made it this far with your business, then you already know that having a vibrant, dynamic social media presence is absolutely imperative for success in the 21st century. But managing those channels, including creating original graphics and managing promotions and ads, can be a job unto itself.

You get back to what you do best and leave the social media management to us! We can help with keeping your posts coming out regularly, interacting with your audience, and leveraging your social presence for advertising and promotions. A consistent, authentic social media program is one of the best ways to build your brand story and give your business a personality.

Press & Media Relations: $1,500-$2,000 Monthly or $2,000-$5,000 per project

Froggy's Popcorn on WDRB in the Morning at the Grand Opening of PG&J's Dog Bar
WDRB in the Morning

Odds are, you’ve realized one key thing about media exposure by now: Relationships matter. That’s why we’ve spent decades building strong ties to the news outlets that can help launch your business to the next level of success. If you have a great story to tell, we can help shape that story on morning shows, in magazines, and on websites without spending a fortune to buy ad space.

That means you can stop spending your free time writing press releases and sending them to news outlets, only to find that you reached the wrong person or had the wrong angle for a story. Odds are, we’ve got your favorite TV personality on speed dial.

Creative Services: $75 per Hour

If you need a one-off ad, a fresh video, or new sign, our creative services might be for you. We’ll bill you hourly so you only pay for the time you use. This is a great way to get a quick job done without breaking the bank, but buyer beware – rounds of revisions, resizing and repackaging all add up on your bottom line!

One-Time Project: $4,000-$5,000

If you’re ready to launch a new product, open a new location or debut a new brand then our one-time project services might be helpful. We’ll scope a comprehensive plan to get your new venture off and running, which will include everything from media exposure to social media marketing. We’ll leverage all our relationships and skills to make your dream a reality.

On-Site Events/Promotions: $2,000-$4,000

Need help creating, promoting, executing and covering a memorable event? Our staff can help you concept themes, design invitations, manage media coverage, and even post live from the event to help you maximize your exposure at your next event. We’ve even expanded our services to include virtual events to keep everyone safe and healthy during these uncertain times.


If you’ve reached the point where you’re investigating what it costs to partner with a marketing agency, we want to talk to you. Pricing can be customized and tailored to suit your exact needs. So if you’re interested in services you don’t see here, please reach out for our Media Kit. We’re constantly expanding our skills and we want to put our knowledge to work for you!

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