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Design with Diane: Designing for Small Businesses

You’ve heard the old adage, “A picture is worth a thousand words.” Well, the same holds true for good design. In this post Think Tank’s Marketing Director, Diane Davis, will share her secrets to design success.


Know Your Goal: Go into every design project with a clear objective and know what you’re trying to achieve. Is the project goal to increase sales or raise brand awareness? Understanding the objective can guide you to the appropriate design and aid in measuring success.

  • Trick of the Trade: Don’t try to make one graphic do too much heavy lifting. Stick to a primary message and encourage people to contact your business if they need more information.


Be Consistent: Make sure all your graphics feature your brand’s logo, colors and official fonts. Not only will this help you maintain your brand voice across various different media, but it will actually help you build a brand identity with your audience!

  • Trick of the Trade: Keep a current list of your official brand colors and fonts handy so that you don’t wind up using the wrong assets in your design.




Embrace the Negative: Repeat after me, White space is my friend! White space (or negative space) will actually give your design room to breathe and will help prevent your piece from becoming too busy or overwhelming.

  • Trick of the Trade: Despite its name, white space doesn’t have to be white. It can be any solid color or texture. The term white space simply refers to space that isn’t covered by text or graphic elements.


Simple is Sweet: Don’t overwhelm your design with too many messages, graphics or other design elements. Simple is often sweeter when it comes to graphic design, especially when you’re trying to convey a powerful message in a hurry.

  • Trick of the Trade: Style icon Coco Chanel famously advised people to remove one accessory before leaving the house. The same advice holds true for design – take one element away before you publish your piece.



Keep Your Balance: Like creating a delicious meal, design is all about striking the right balance in your composition, so be careful that you don’t put too many design elements in one place! If you have text on the left, try putting a visual component on the right or vice versa.

  • Trick of the Trade: Interior decorators have the Rule of Three, but graphic designers have the Rule of Thirds. This rule states that if you divide your composition into thirds, vertically and horizontally, then place key elements of your design along these lines, you’ll achieve a more dynamic finished product.

Need help creating the perfect graphics to go with your next campaign or promotion? We’ve got you covered! Let the pros at Think Tank worry about these details, so you can get back to running your business.


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