Finding your why and shaping your story

Many of our clients have already found real success and are ready to invest further and grow. Make the most of that investment with one clear, integrated marketing plan. Before we build anything, we find your why. The reason you get up in the morning. The driving force behind your business. From there, we shape your story:

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• Brand position: We define what makes your product or service different, and how that difference connects with your customers.

• Tenet truths: We identify the one or two things we know for certain about your industry and your customers, the foundation on which every message we create is built.

• Brand voice: We determine how your brand sounds, what it stands for, and the talking points that keep everyone on the same page.

• Target audience: We build out who your customer actually is. For some businesses that's one clear persona, for others it's several. We look at their habits, their influences, and what genuinely matters to them, not just their demographics.

• The goal: It's often assumed to be sales, but we'll ask first whether enough people even know about your business to ask for the sale yet. If you need to build an audience, we can start there, then target those people right when they’re ready to buy.

• Your budget: We look at what's available to invest and build a plan around it. If there's not much extra to spend, that's fine. We have plenty of ways to get your story told without a big budget.

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Once we know who we're talking to, what your brand stands for, and what we're working toward, we put that strategy into action through the channels below:

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How We Tell Your Story
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Social Media Management

Social storytelling has always been our foundation, but today that also means we need to keep pace with algorithms that shift constantly, so we build content optimized for discoverability, and create pieces that actually stop the scroll instead of getting passed over. Think Tank builds a platform-native content plan for each channel, with day-to-day execution built around what earns attention.

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Press and Media

Think Tank draws on established relationships with local press, national arts and entertainment media, and social media influencers to put your story in front of the right outlets and the right audiences. Then we make sure those stories work everywhere your customers are watching.

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Promotions & Events

Some of the strongest connections with a brand happen offline. Think Tank designs promotions, partnerships, and in-person events that bring your brand to life, then captures and shares those moments so the story keeps building well after the event ends.

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Traditional & Digital Advertising

Sometimes, reach still has to be paid for, even in a social-first world. Think Tank brings in-house design and video production together with digital and traditional advertising expertise, building campaigns that work across print, digital, and paid social to reinforce the story everywhere else.